INSIGHTS / LEADERSHIP & MARKET ENTRY
What building Japan takes.
Company case studies on leadership, hiring and market entry. Public-record analysis sits alongside searches we have run ourselves.
Discuss a search →Zendesk Japan: From SMB to Enterprise, and a Warning for AI Entrants
Zendesk entered Japan in 2013 and won SMB quickly. Enterprise took five more years, a patient build and a deliberate addition of senior leadership.