INSIGHTS / LEADERSHIP & MARKET ENTRY
What building Japan takes.
Company case studies on leadership, hiring and market entry. Public-record analysis sits alongside searches we have run ourselves.
Discuss a search →The Trade Desk vs Criteo in Japan: Which Agency Sells Your Product Decides Who You Hire
The Trade Desk sells only through agencies and hired its Japan heads from Dentsu and Hakuhodo. Criteo grew on Yahoo! JAPAN and the independent agencies. What that means for the Japan hire.
Omniture Japan: One Employee in 2004, and the Japan Country Managers It Produced
Omniture Japan started in 2004 with one employee and no revenue. Its alumni went on to run the Japan businesses of Glean, DeepL, Domo, Looker, GitLab, Pendo and Elastic.
Braze vs HubSpot in Japan: Seven Leadership Changes, a Joint Venture and What Held the Business Together
HubSpot has changed who runs Japan seven times in ten years. Braze entered through a joint venture and once had its US president as Japan president. How each structure handled the turnover.